History

In 1951, Lloyd L. Antle, an Ohio University graduate and Professor of Marketing at Georgia State University, conceived of the idea that the sales profession should have a professional fraternity of its own. After over a year of planning with the support of three of his colleagues, Pi Sigma Epsilon was established on May 14, 1952.

Pi Sigma Epsilon (PSE) is the only national, co-ed, professional business fraternity in sales, marketing, and management. PSE offers practical sales and marketing experience to members through active involvement in sales and marketing projects, marketing research, professional programs, and social events.

The Zeta Chi chapter of PSE was started by Sabrina Ruiz in Feruary 2013. Observing a lack of marketing, sales, and retail management courses and organizations on campus despite the numer of interested students and recruiters, she thought PSE could be the solution to that problem. To make this idea into a reality, she recruited Kelly Chao, Peggy Lin, Hiu Ngan, Lydia Kim, and Cynthia Huang to help the chapter's founding.

Pi Sigma Epsilon

was founded

Women were admitted to PSE

Zeta Chi Chapter was founded

Zeta Chi Chapter was chartered

1952

1974

March 14, 2013

August 30, 2013

FACULTY ADVISORS

Naeem Zafar

Naeem co-founded and served as the CEO of Bitzer Mobile (Acquired by Oracle in November 2013) and he also teaches entrepreneurship at the University of California Berkeley. He is a serial entrepreneur and has started or worked at six startups. He founded Startup-advisor.com to educate entrepreneurs with all aspects of starting and running a company. Naeem has published six books on entrepreneurship (www.NaeemZafar.com) and on iTunes app store and Amazon.com. Naeem served as the president and CEO of three venture backed technology companies as a board member/advisor to 35 companies. He holds degrees from Brown University and the University of Minnesota, both in electrical engineering.

Yuichiro Kamada

Yuichiro Kamada is an economist working on pure and applied game theory. He works at the Haas School of Business, University of California, Berkeley, as an Assistant Professor. He has taught UBGA 106 (Marketing) and PHDBAC270 (Research Seminar in Marketing) in Spring 2014. Previously, Yuichiro was a Postdoctoral Associate at the Cowles Foundation for Research in Economics at Yale University. He holds a PhD in Economics from Harvard University and a Bachelors in Agriculture from the University of Tokyo.